In 1992 Keith started in business with an objective to achieve the most efficient route from raw materials to customer.
His daily mantra has always been ‘Add Value’. Once you comprehend what this passion for added value means to him, you understand the purpose of our UK businesses.
Keith insists that we have no particular, grand secret behind our successes. “We simply have 1,000 tiny details that we take care of every day with every customer and every product. These are based upon courtesy, common sense and an obsessive attention to detail”. “Good humour” and “don’t hide from problems” are another two important aspects of his approach to our working day.
His other passion in life will be familiar to all who know Keith: Vintage and Classic Cars.
He almost always has a restoration project underway in his workshop at home.
Anthony started with us over a decade ago as Sales Manager.
He is now a Director and the primary point of contact for many of our customers.
“We understand the needs of both retailers and consumers”, says Anthony. “This is carried throughout the business, from design and product development to product delivery and aftercare.
My focus is our customer relationships and to build long-term partnerships.
My objective will always be to create the best product, for the best retailer, supported by the highest levels of service”.
In his private life Anthony has strong family values and knows his priorities: Juggling business needs with family life is a constant challenge, but he wouldn’t have it any other way.
Sharon is our Financial Director, Company Secretary, Office Manager and the ‘Go To’ person for almost everything behind the scenes. She has worked with Keith for over 22 years and is responsible for all areas of our business administration (plus much more). Sharon holds CGMA (Chartered Global Management Accountant) status and is a member of The Chartered Institute of Management Accountants (CIMA).
‘My daily focus is to ensure our office team remain committed to providing an efficient and friendly administration service to all our customers. Together, we handle order processing, daily communications, sales enquiries, all accounts functions and customer service / aftercare. With recent investment and updates to our IT equipment and software; we continue to further improve the service we provide all customers along with the support we give to Keith and Anthony.’
In her personal life Sharon is a keen runner and long-distance walker, often challenging herself to some tough endurance events. These are occasionally followed by a treat at the Spa and a well-earned glass of what the grape has to offer.
Ewa joined Primavera UK in 2017 and quickly became a highly valued contributor to our team.
Her official title relates to Sales Support, however,
Ewa is extremely flexible and helps us in numerous other areas. She is also an important link between the UK and the factory with a hands-on approach to make sure things get done.
Ewa was raised in the same small town in Poland where the factory is located, and her background (previously working at the factory), is a significant advantage.
She is familiar with each department in the factory and has a thorough understanding of the manufacturing process.
Importantly, she also has great communication skills when liaising with our colleagues in Barczewo.
In her spare time Ewa’s interests are around healthy living and healthy eating.
Her knowledge on many dietary subjects and how food interacts with our bodies is well researched, and she is remarkably strong-willed when it comes to following a healthy dietry regime.
Karen assists the factory and customers with all things related to product compliance and testing.
Her background in wholesale banking compliance was a great grounding for this important area of our business.
Her CV also includes an impressive list of blue-chip companies.
On behalf of the factory, Karen helps manage their compliance-related data, coordinating with the factory and their various suppliers to organise and maintain a reliable testing schedule/database.
She also liaises with several accredited test laboratories, overseeing compliance documentation which is then uploaded to our compliance portal.
This is accessible to our customers upon request.
In her spare time Karen is passionate about animal husbandry, especially in connection with the many rescue tortoises she takes into care.
Her two dogs are another passion as is a keen interest in vintage clothing and music.
(if only the Devil could cast his net!)
The Admin Angels
The ‘Admin Angels’ are the hidden backbone of our business. Locked away in a suitably secure room, they always find light and good cheer to brighten their days. Sharon (Morrin), Sarah, Donna and Abigail are all classic examples of fabulous multi-taskers. They all help each other according to workload, often work beyond their official hours and they do it with a smile. If a truck arrives that needs unloading, they roll up their sleeves without a second thought and if we have customers visiting, or the phone rings; they manage in an instant to put on their angelic façade. – Keith, however, is convinced that they all have a background in the Marine Corps. Their resilience to some tough, demanding times through COVID and, generally, their tenacious approach to finding solutions to get the job done and be proud of the service they provide, is as impressive as it is humbling. They have been known to enjoy a tasty take-away at the weekend and several are busy mothers with the hectic lives that raising a young family involves.
Most of the admin cohort are long stayers, one of them right from the very beginning of Primavera in the UK. Their experience and enthusiasm are a constant joy to work with. They often say how much they love their job, and we are convinced this is because of the friendly relationship they have cultivated with so many of our customers, along with our colleagues based at the factory.